tonight on "nightline," selling sex. the inside story of a new product to help women achieve arousal and the campaign to stop it being advertised. in the age of so many drugs for men, is there a double standard? paparazzi prince. the glitz, the glamour, the danger. we take you behind the flashbulbs for the story of a teenage paparazzi and a celebrity that turned the lens on him. plus, block party. the mad world uncovered by the google street view cameras. who are these people? it's sont's "sign of the times." >> announcer: from the global resours of abc news, with terry moran, cynthia mcfadden, and bill weir in new york city, this

is "nightline," september 21st, 2010. >> good evening, everyone, i'm bill weir. and we begin tonight with the business of female arousal. and why you may not even know that it exists. we live in the age of a little blue pill that we're bombarded with, $300 million of erection enhancement ads, the drugs for females are nowhere to be seen. is it too sexy or sexist? ashleigh banfield with our series "sex in america." >> reporter: it's become part of our national conversation. things we may have never said on tv a few years ago are on tv at every hour. >> don't let it get in the way. >> seek immediate medical help

for an erection lasting more than four hours. >> the ads are on during primetime television and nobody blinks an eye, because we just accept that it's okay to talk about men needing and wanting sexual pleasure and function. >> reporter: but are we just as okay when it comes to what a woman wants? maybe not. according to the journal of the american medical association, more women suffer from sexual dysfunction than men do. 43% to 31%. with numbers like that, you'd think there would be just as many ads on tv hawking products to help women. >> no. >> reporter: enter rachel and mary. two women trying to change that. they run a company that makes zestra, a product aimed at helping women who struggle in the bedroom. how does it work? >> it's topically applied and what it does is increases

sensitive to touch. a woman feels sensations more strongly, sooner and deeper and more intensity. >> reporter: is it the magic pill? >> no. we couldn't say that. but what it does do is, it really is the only product available today that women tell us works for them. >> reporter: women's sexual dysfunction is not quite as easy to rep dim as men's. there can be several problem airs like pain, desire and satisfaction. >> women are much more complex than men. we experience or sexuality in a context and men are much better at putting the blinders on. when they get the blood flowing, they can forget about everything else on their mind in most cases. women find it much harder to do that. >> reporter: zestra is a cosmetic, not a drug like viagra. still, its makers have run two clinical trials suggesting it is 70% effective. so, why isn't it a household

name? you'd think the ads would be up there with the people in the bathtubs. >> there does seem to be, at least on part of some of the networks, a real sense of squeamishness about the topics. >> reporter: what is behind the push back? >> they tell us they don't do this category and what we heard that means, because clearly they are doing that, is -- >> reporter: with viagra -- >> yes. there is some concern they'll get push back, there will be some sort of uproar that people won't be comfortable with this message. >> reporter: the makers say they've approached more than 100 network and tv stations, only to vir their ads rejected by 95% of them. and many of those who considered selling ad space have only done so with special caveats. >> we actually went back into our ad and took out any word sex, sexual, sexuality, arousal. >> reporter: this is a product for that. how do you sell a product if you

can't -- >> sort of that, we took the same ad back without that language and still told us they were not comfortable airing the ad. >> reporter: do you find it ironic that people are hearing about your product because it can't get advertised? >> absolutely. it's one of the most amazing things about the media. we're getting media coverage because we can't get advertised. >> reporter: and lately, there's been a lot of coverage. >> if it's a woman who might be aroused, then we can't show it. >> it's all natural. and it's touted as the female viagra. >> oh, wow. >> zestra. >> send you to the moon, baby. it's great. >> send you to the moon, baby. >> it seems to crazy that we can see an advertisement about a fo erection and we can't talk about women's sexual arousal. it is, to me, a sign of how close to the dark ages we still are when it comes to allowing women to feel entitled to and

celebrate their sexual health. >> it does sound like there's a big business discomfort with women's topics. >> reporter: brian stanberg is a tv critic. >> zestra made it so easy. in a matter of minutes, i was there. >> reporter: we showed him one of the ads. pretty pg. >> it's not that racy, no. >> women are starting to talk about -- >> reporter: he said he's surprised at the resistance, especially during this economy. he admits broadcasters generally treat small companies differently than the big ones, but rightly or wrongly, the networks walk a fine line. of trying to be everything to everybody. >> i think the topic matter is not as main stream as people might this. people in new york and l.a. are comfortable. maybe someone in iowa is not. and the networks appeal to everybody. >> reporter: but they're okay with viagra? >> i don't disagree with you. i think maybe, you know, again,

male sexuality maybe more, you know, same with budweiser ads. >> ky intense is pretty amazing. >> reporter: it's all the more perplexing when ads for sexual lubricants slide right into primetime tv. cialis and levee that scored the holy grail. a super bowl ad. >> if a relaxing moment turns into the right moment, will you be ready? >> reporter: and it's not just tv putting up road blocks to zestra's ads. it's radio and internet, too. the popular website web md turned down their ad, yet, a viewing of just one web md page yielded three adds for cialis. and facebook scrubbed an ad after only a few weeks, telling abc news, ads cannot contain, facilitate or promote adult products. >> within a couple of weeks we got a notification that they were taking the ad down because

they didn't cover things in this category and very specific guideline language but they had a ky intense ad advertising on facebook. >> reporter: it's not as if the male drugs didn't fight their battles, too. in 2004, when cialis and levee that ads aired during the super bowl, there was a viewer backlash, but it was fuelled in some part by janet jackson's wardrobe malfunction that same year. nevertheless, the commercials did make it on tv, broadcast to the largest television audience of the year. >> what we have come to realize is that what they're really more comfortable with, what society appears to be more comfortable with, is male sexuality. >> reporter: did you have any idea this was going to be the tough part? >> it would have never occurred to us. we thought the hard part was going to be talking to our kids about what we doing if a living. we never thought we would have a product that would work and is safe but we had to keep it a secret. >> reporter: doesn't money palm?

>> hasn't yet. >> reporter: for "nightline" this is ashleigh banfield in new york. >> our thanks to ashleigh for that. coming up, dueling lensing. the teen paparazzo and the celebrity that has taken to the teen paparazzo and the celebrity that has taken to filming him. ccessful investing. at e-trade it's harnessing some of the most powerful yet easy to use trading tools on the planet to help diversify, identify opportunities, take action. it's using professional grade research and your brain to seek maximum returns to reach your goals. it's investing with intelligence and cold hard conviction. you made the money. you should have everything you need to invest it. e-trade. investing unleashed. you could switch for great gas mileage or seats that flip and fold with one hand. you could switch for up to 600 highway miles on a single tank of gas. or the hundred-thousand mile powertrain warranty.

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after a night inside one of holly wood's hottest clubs, adrian grene always knew what was waiting outside, the scrum of clicking cameras. but he never expected to find a

13-year-old paparazzo, old enough to hound stars in the small hours, but too young to drive. over three years, he followed the middle schooler, documenting his life as the boy documented tinseltown's biggest stars. here's vicki mabrey. ♪ >> reporter: the blinding flash of the paparazzi is no surprise to hollywood celebrities. but this time was different. >> i said, hey, come back. what was that all about? what are you doing? said, paparazzi, dude. i was totally confused. i said, you're a paparazzi? he said, yeah. i said, how old you are? 13. >> reporter: the star is adrian grene, vince chase in hbo's hit series "enturn rage." but the photographer was a shock. a middle school student, austin, so young, he couldn't drive himself to stake youments. >> don't run me over.

the idea of a 13-year-old child out until 3:00 a.m. every night taking pictures of movie stars so captivated adrian that he decided to make a film about it. >> i decided to turn the cameras on the paparazzi and through this boy, try to understand them and make sense of this insane celebrity world. >> reporter: that's how his latest hbo documentary, "teenage paparazzo," was born. >> what's gone on in the sul sure that has allowed tabloid and paparazzi to trickle down to our youth, to our kids, and now our kids are doing it? something's gone awry. >> reporter: at an age where most kids have to be home when the street lights come on, austin is in the scrum with the big boys, snapping shots of the stars. britney spears, paris hilton. >> isn't he, like, 14 years old? >> yes. >> his mom isn't upset that he

does that? >> she's given him the freedom to explore his world. his options. >> at 3:00 a.m.? >> reporter: as a television star who plays a movie star, he's no stranger to the cat and mouse game played by celebs. on "enurge to rage," his character vince is a megastar, hanging with his buddies from queens, living the high life. >> so, are we all miserable? >> not in the slightest. >> reporter: in real life, adrian followed austin for three years, filming him on the streets of l.a. at night, and interviewing him and his parents by day. this is his mother, jane. >> you know your kid. you know your kid. and, i know austin and i know what he's capable of and i know his judgment. i wouldn't let him go out into this environment if i didn't feel that he was capable of dealing with certain things. >> reporter: but eva longoria parker, a frequent paparazzi

target, disagreements. >> it is dangerous. i thought this little boy was going to get run over by a car, going to get trampled by the other guys. there's no money in the world that could equal that life style, like, how could you be happy running around and doing that? >> i want to be the best photographer in l.a. >> reporter: in 2008, austin spoke with "20/20" about his paparazzi adventures. >> say britney goes through a yellow light and the paparazzi behind her have to go through the red. say if everybody goes through the red light, it's like a train. and nobody deliberately is going to drive their car into another train of cars. >> reporter: but adrian knows the double edge of fame. >> i find indulgent in the sort of, the riches, or the superficial indulgences of celebrity, to be, you know, ultimately, unfulfilling. that's what i saw austin doing. and i don't think it was going

to ultimately fulfill him. >> reporter: when filming on "enurge to rage" wrapped, he retreats to the beautiful but nonglitzy part of brooklyn. >> and people are very respectful here of your privacy? >> pretty much, yeah, but we're not helping now with the cameras and everything, drawing attention what's up, guys? how you are doing? >> how are you doing? >> hello. >> reporter: in the film, austin displays moments of doubt. >> i haven't really gotten to that point yet, where people really recognize me, i mean, i get probably, like, one or two people a day. they're like, you know, i've seen you on tv or something. >> he's the cutest. >> thank you. >> but you, it's like, you walk a foot out of your door and people, like, jump out of their cars, oh my god! you know? >> yes, it's you. i want to give you a hug. >> oh, okay. how you are doing? >> reporter: but talk about life

imitating art imitating life. in one unvarnished moment, he reveals his hopes for the documentary, that it will give him a taste of the fame his pictures bestow on his prey. >> go ahead. >> after this movie is finished, is it -- do you think the paparazzi are going to be shooting me? >> ah -- well, that's up to you. do you -- do you -- >> i kind of want it to. >> you do? >> i think it would be cool. i would like to -- i guess i would like to become famous, if you want to say. >> yeah. wow. >> reporter: in our celebrity-obsessed world, even the paparazzi want to be stars. this is vicki mabrey for "nightline" in new york. >> not alone, kid. "teenage paparazzo" airs monday on hbo. and when we return, you

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>> announcer: "nightline" continues from new york city with bill weir. >> if it seems like sometimes the internet giant google is watching your every move, that's because they are. with sometimes hysterical results. the unintended consequences of photographing streets around the world, well, how about a horse boy and some very angry scuba divers? for nick watt, that is a "sign of the times." >> reporter: a body on a street. the body of a young girl. is this a murder caught on street view? a concerned surfer contacted the local newspaper and got down there to investigate. turns out she's fine, a 9-year-old girl who just happened toplaying dead when a street view camera car passed by. the latest in an explosion of street view strangeness. an apparent san francisco break-in. aging italian man checking it out.

a dutch contractor showing some crack. an arrest in st. louis. and, yeah. there are websites cataloging this stuff. >> if either of us were one of the people caught walking in or out of a sex shop on street view, we might not think this was funny. >> you can report the image as inappropriate or you can have your house removed and google is very quick about taking that down. >> reporter: they blur all faces and license plates anyway, but here, are a couple of images that google has removed. and one they probably will once they see this report. we did the blurring. and, i'm sorry to say, there's a whole site devoted to prostitutes spotted on street view. for the uninitiated, here's how street view works. google camera cars drive around photographing streets. they've done 23 countries so far. then, you just click and drag the little ong man onto any

street you want. and voila. some people seem to know the cameras are coming and put on a little show. on a suburban, norwegian street. >> two men sitting in full scuba gear with umbrellas. and they start chasing the car down the road with pitch forks. >> reporter: others are happy to see the cars. this english woman -- yes, exactly. this danish guy tried to take a photo of the car and wiped out. others are just weird. horse boy has been spotted twice in northern scotland. others are angry. >> people see it as a privacy invasion and have expressed themselves in that way. but usually those images are removed quite quickly. >> reporter: the germans, next in line for street view, are concerned. for me, it's a question of principle, claims their foreign minister. i will do all i can to prevent it.

more likely, compromise by which any german can command his house is not shown. in the u.s., google is under investigation after admitting that its cars mistakenly sucked up personal information flying around in wi-fi hot spots. but today, the most interesting street view snaps are the random catchers, the slices of life that people who don't know they're being watched. >> half of the things to see haven't even been found yet. >> plenty of weirdness is spotted every day. mostly by accident. >> actually go on street view with the express purpose of trying to find something, you could be on there for days. >> you could be on there for the rest of your life. >> reporter: but if you uncover a doozy, could it all be worth it? i'm nick watt for "nightline" in london. >> or you can come to new york where you will probably see horse boy live. thanks to nick watt for that. coming up, sarah palin's tea

party brew. but first, here's what's on tap next on "jimmy kimmel live." jim? >> jimmy: thank, bill. tonight, from "modern family," julie bouen, eric stonestreet and ty burrell. music from band of horses and [ female announcer ] it's never been easier to bring the family together on sunday mornings than with the warmth and aroma of freshly baked pillsbury cinnamon rolls. [ wink! ] [ wink! ] ♪ layers of brownie and caramel, dipped in chocolate ready to eat sweet moments

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